Point (yellow)
Blockbusters and multiplexes came in at the same time because blockbusters are shown in multiplexes
Explain (blue)
Film studios from Hollywood built multiplexes so that they could advertise and show their own films - first one was built in Milton Keynes
Analyse (green)
Audience wanted to see spectacles, bigger screen, more seats, more house of films, better sound -
P - people who built multiplexes also made blockbusters
E - the first multiplex was in Milton Keynes, and the first blockbuster was Star Wars
A - it was shown because it was a spectacle,
S - may not be more choice because blockbusters are formulaic
P - teenagers were the only ones going to the cinema because adults can't afford it
P - films were marketed so that people would watch it, they were marketed as an event movie - merchandise would make more money
E - Star Wars is still an event movie - lost of people paid for merchandise
A - people kept making blockbusters because they made lots of money
The Godfather (1972)
Had A-list stars, didn't have explosions but made a lot of money
Jaws (1975)
First event movie - merchandise and hype made jaws successful
They spent a lot of money of advertisement
Character lead, didn't have visual effects or stories
Star Wars (1977)
Had a lot of visual effects but no story line, this is the basis for which all modem blockbusters are based
ET (1982)
Same director as Jaws, effects done by the same people that Star Wars did
There was a rescission, people lost their jobs, so they didn't have any money for tickets and so they didn't go to the cinema, they watched films on TV
This means that teens would go to the cinema because they had a disposable income, and no bills
Cinema attendance went down, until blockbusters came around, when attendance came up again
Multiplexes came around because American film studios wanted their films to be seen by English people
Film studios invested in multiplexes because they made the film, and so they wanted only them to make money for them
Industrial Light and Magic did the visual effects for all the blockbusters, owned by George Lucas and Stephen Speilberg
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