To what extent does internet piracy pose a threat to the film industry?

There are both positives and negatives to internet piracy, which effects independent film industries and Hollywood film industries differently, for example, the Hollywood film industry suffers as it looses money, however it could also be argued that independent film companies benefit from piracy as their films have more of a chance of being seen. To try and tackle internet piracy, the Hollywood film industry has brought 3D films back into fashion, which was achieved through James Cameron's film Avatar. 3D films cannot be pirated, which means that people will have to see the films in the cinema rather than on their laptops.

The internet has made the distribution of films a lot easier and cheaper, as people could upload films to websites, such as Megaupload, for free, which allows anyone in the world to see the film. This could be a short film that someone has made on their phone, to a Hollywood blockbuster. When people upload Hollywood blockbusters online for people to watch for free to sites like Megaupload, the studio behind the film looses money as people aren't paying to watch the film in the cinema or buy the film on DVD. To try and stop internet piracy, the Hollywood film industry re-introduced 3D, which is a trick that has worked before to increase ticket sales in the cinema. The resurgence of 3D started when James Cameron released Avatar in 2009, and some directors, such as James Cameron believe that 3D is good and can benefit the film, whereas other directors believe that 3D takes away from the narrative of the film as scenes need to be filmed at certain angles to fully capture the 3D. An example of this is Pacific Rim, which was directed by Guillermo del Toro. He didn't want to make the film in 3D, however the studio behind the film felt that the film would make more money if it was made in 3D.

Although internet piracy can cause Hollywood studios to loose money, it can also be argued that it makes money for independent studios. People have access to a wider range of independent films, which are, arguably, better and less formulaic than Hollywood films. This means that independent films are getting more publicity for free, which makes them money. Whereas Hollywood films have a high budget that they have to make back, independent films have a relatively smaller budget, which means that they aren't as affected by profits as Hollywood studios. Because audiences have started to watch films online, people have used that idea to make streaming sites, such as Netflix, which allows people to legally watch films, both Hollywood and independent, wherever they are, which means that independent films can now get almost as much publicity as Hollywood films.

As people are starting to watch films online for free, cinema attendance and ticket sales have decreased, which means that, in order to keep making money, the price of cinema tickets has increased. It can be argued that the increasing price of cinema tickets is also driving people to watch films online, which creates a loop. As it has worked twice before, to get people into the cinema, Hollywood film industries have re-introduced 3D films, which cost a lot of money to make, which means that the price of 3D film tickets are higher than other film tickets. As people respond well to the use of 3D in Hollywood blockbusters, the Hollywood film industry continues to make formulaic blockbusters, at it knows that they make money which means that there is less risk taking and more prequels and sequels, which can be seen in the three new Star Wars films.

"Film censorship is motivated by fears about audiences and technology" discuss this statement in reference to the concerns expressed about uncensored and unregulated video content

I agree that film censorship is motivated by fears about audiences and technologies as films are now moderated to a very high standard. During the 1980s, VHS tapes were becoming fashionable, which meant that people could watch films in their own house, however, these films were not regulated, which meant that people could watch almost anything.

During the 1980s, home vide become fashionable in the form of VHS tapes. These VHS tapes were unregulated and very easy to pirate, which meant that people had a wide access to violence, gore and rape. As these tapes were not regulated, children of any age could walk into a shop and buy these films., which meant that they would get used to violence and see it as normal, de-sensitising children, however, it could also be argued that video nasties creates awareness of tabooed themes such as rape.

During this time, there was an economic depression in the UK, which was causing moral panic and riots against the government. The government blamed these riots and moral panic on video nasties, which they thought were against the conservative government's political views. During this time, Mary Whitehouse created a group called 'Media Watch', which wanted to regulate the content that people could watch.

In 1984, after it was thought that a man killed his family because video nasties have de-sensitised him to violence, the BBFC decided to censor and regulate VHS tapes as well as cinema. This meant that people under a certain age could not buy certain films, for example, children under the age of 12 could not buy films that contained mild sex references of swear words.

In conclusion, I disagree with the censorship of films as I believe that people should be able to watch what they like, however I do agree with film regulation as children shouldn't be able to watch people kill other people as it could de-sensitise them and make them think that violence is normal and acceptable.

Quiz

1. What genre of films does 3D suit? Horror, as the 3D experience is designed to draw people into the film, which could scare people more than 2D would. Action blockbusters also draw people in as people are drawn to the specticle of explosions - Along with Action blockbusters 2. Did the UK digital cinema network succeed in exposing audiences to more varied types of films? Yes, as audiences can view films by independent producers. Since this has happened, there has been an increase in specialised film screenings of up to 70,000 people. 3. Why has the film industry lost money from cinema attendance since 2000? Broadband internet distribution enables people to download things quickly, which means that illegal piracy is easy and very common. 4. Is 3D successful in getting audiences back in the cinema? Yes, as people believe they are getting a new experience. 5. Does 3D have a negative impact on film production? Yes No 6. Which directors support 3D in their productions? James Cameron, which can be seen in Avatar. 7. What reasons were given by the FBI for shutting down Megaupload? Since the people who were uploading the films didn't have access to the copyrights, they were breaching intellectual property copyright. 8. How has film distribution online/digital cinema helped independent films get exhibited? Because films are now distributed digitally, it is cheaper to get into cinemas, which allows independent films to be shown alongside blockbusters. - Foreign as well

Video tapes and Internet - new technologies

Piracy results in blockbusters, but promotes the film and might encourage people to make their own films 

Digital distribution (digital cinema network) - cheap and quick to distribute, but anyone can drag and drop

Resurgent of 3D (done before) - you can't pirate 3D films because they can't be viewed in 3D - 3D is a new experience 

Group task

He started MegaUpload

Context (social, technical, economic) - what factors caused/impacted (reasons)

Social - analyse audience's behaviour and attendance 

Technical - 3D, Internet (broadband) , digital film network

21st Century

•3D 

•Digital film network

•Piracy

3D resurgence and film production

-Early stages, thrillers and horrors were shown

-There were loads of dynamic shots to make it look effective

-Loads of special effects and at least one Hollywood star

-Large amounts of money are made from 3D, which is why so many films are made thisway 

-People sell 3D as a new experience, which is an illusion

Digital cinema network

-£12 million scheme funded by the national lottery

-Audiences can enjoy a wider range of film at their local cinema 

-This means that independent film producers can get their films out in cinemas instead of just blockbusters

-More people are visiting cinemas because of the wider range 

-There is an increase in specialised film screenings of up to 75,000 people

-More choice for people who have hearing or sight impediments 

-

What factors led to the decline of town or city centre cinemas in the late 70's and early 80's?

What factors led to the decline of town or city centre cinemas in the late 70's and early 80's?

The main reason that the attendance of town or city cinemas declined in the late 70's and early 80's is because of blockbusters and multiplexes bought over by the American film industry. After the recession, the English film companies didn't have enough money to spend on renovating the fleapits, or making the films.

Production
S: Arguably the first blockbuster, The Godfather, didn't use special effects to catch people's attention, it used an amazing storyline and famous A-list actors, which drew people to see it. This shows that films were thought through to sell, instead of just using explosions and special effects.
E: Jaws was an event movie because of all the hype it received, which meant it made a lot of money and an estimated $252 million dollar profit. The American film industry saw this as a success and based future blockbusters on this as they would definitely make a lot of money.
T: People wanted to see a spectacle, so films such as Star Wars, which offered laser guns and lightsabers, were a large hit. However, the British film industry didn't have a lot of money so they couldn't afford special effects, which means that people were going to multiplexes and not fleapits, causing the fleapits to lose money.

Distribution
S: The American film industry not only made blockbusters and multiplexes, but they also made merchandise, which created hype and encouraged people to watch the films. Examples of this are Star Wars and ET, with Star Wars toys and clothes still being sold today. Also, the introduction of VHS meant that people could watch a film with their friends and family without paying as much as they would in the cinema.
E: TVs were another reason that cinema attendance fell in the late 70's and early 80's was because of television. Instead of going out to see films, people could stay indoors and watch TV shows and see the film when it was released onto TVs a few months later.
T: In the early 80's video tapes meant that people could record films when they saw the in the cinema and pirate them. This killed the film industry, with ET being the most pirated film in 1982.

Exhibition
S: It was mainly teenagers who went to the cinema in this time frame as they could afford it with their disposable income, and therefore going to the cinema was a social event. Teenagers would not go to town or city cinemas as they were rundown, therefore they would go to multiplexes, which also housed arcade games and fast food restaurants.
E: As the American film industry wanted to make money, they would not distribute their films to English cinemas as it was not cost effective, therefore the only cinemas that showed the films people wanted to see were multiplexes, which meant that English cinemas were not making money.
T: Another reason the American film industry did not distribute films to fleapits was because films were shown using expensive reels of film, rather than electronically, which meant that someone had to deliver them in a van to cinemas all over England.

Question

People wanted to see spectacle, and so films such as Star Wars used lots of special effects to create these spectacles such as space ships, laser guns and holograms, which were all made by ILM, who then inspired future blockbusters such as ET. 

The Godfather was also a blockbuster, however it was not as formulaic as Star Wars and ET, and it used A-list stars to attract and audience, rather than special effects.



Special effects in Star Wars

Special effects in ET

A-List Stars in The GodFather

Production, distribution and exhibition

Production - how tey make the film

Distribution - how they get it to the cinema and marketing

Exhibition - sales, revenue from advertising, which films are shown where and experience 

Marketing - DISTRIBUTION

YouTube and Vimeo - DISTRIBUTION

Test screenings - PRODUCTION

Web distributer - DISTRIBUTION

Film lab - PRODUCTION

VFX studio - PRODUCTION

Legal - PRODUCTION

Cable TV - DISTRIBUTION

DVD retailers - EXHIBITION

Merchandising - EXHIBITION

Distributer - DISTRIBUTION

Producer/writer - PRODUCTION

Artists and designers - PRODUCTION

Film subscription service - EXHIBITION

Multiplex cinema - EXHIBITION

What social, economic, and technical context have rise to theblockbuster film from 75-83?

What social, economic, and technical context have rise to the blockbuster film from 75-83?

Social

Teen audiences had a huge influence in 75 - had to impress teens 

Due to long work hours adults had during the 70s, their lives began to become repetitive and wanted to escape from their regular lives because they wanted to see something that they hadn't seen before which they couldn't get from watching TV and the cinemas provided a spectacle in which they could escape from. 

Teen audiences had huge influences during 75 because blockbuster hits attracted huge media attention which drew teens to go and see films in the cinema rather than pirating them since the media attention turned it into an event movie - Jaws is seen as an event movie

Multiplexes were also always on the motorways because there was more space to build more screens and bigger car parks, which is opposite of independent theatres as they were in the high street so people could get there, which would attract teenagers to create a bigger audience which could explain why the rise of multiplexes had a strong correlation to the increasing number of teenage cinema attendees. 

Technological

More special effects and technology was very appealing to the public since is created a spectacle and was something they hadn't seen before, ie Star Wars introduced elements in to films which had not been seen before  

The early 80s cause an increase in cinema popularity due to new technologies becoming available to big screen

Economic 

Growth in TV ownership drew older audiences away from the cinema as it became became fashionable to stay at home and watch TV because it was easier and cheaper 

Multiplexes were bought in by American companies because they were worried that their films were not being seen by English audiences, English people wanted/expected to see bigger and better films, which America provided - such as Jaws, which is classed as the first blockbuster which is exactly what English people wanted to see, which drew them to the cinema. 

Homework - 30 minute timed mock

What social, economical and technological context gave rise to the Blockbuster film from 1975 to 1983?
30 mins

Blockbusters were brought into English culture during the same era that multiplexes arrived in England, as the American film industry wanted to show their films in England so that they could earn more money. However, cinemas were dirty and run down, so the American film industry built multiplexes to encourage people to see their films. Audiences would expect to see spectacles when they went to multiplexes, and so the American film industry would create spectacles, such as Star Wars, which people enjoyed because it showed them something new, with space ships and laser guns, was shown multiple times in multiplexes across the UK. The multiplexes gave people the chance to experience something new, with bigger screens and sound quality than their TVs, more seats and more of a choice of what to watch. People paid to see spectacles in multiplexes, and so Hollywood made more of them.

To advertise the film and earn more money, blockbusters became 'event movies' and merchandise was made, for example, Jaws, which is seen as the first blockbuster, became such a hype that everyone went to see it. Lunch boxes and clothing was made to make even more money. Because 'event movies' made a lot of money, the American film industry decided to create sequels and prequels, for example, multiple Star Wars films were made, and it became a hype and was shown multiple times every day. The recession during the 70s and 80s drew adults away from the cinema and attracted teenagers, who did not work or have to pay bills, and so pocket money would be a disposable income. This means that films were aimed towards teenagers, who would also buy into the hype a lot easier than adults.

Special effects had a large impact on blockbuster, because people were paying to see the spectacles that they created, and so people went back to multiplexes to see more films with special effects, which brought them out of their homes.

The influence of blockbusters created trends in filmmaking and caused producers to create spinoffs and trends, for example, people would want to go to discos because of Saturday Night Fever, which created the disco era. Fame had such a good response in multiplexes that it was made into a TV show.

What makes a blockbuster a blockbuster

Point (yellow)

Blockbusters and multiplexes came in at the same time because blockbusters are shown in multiplexes

Explain (blue)

Film studios from Hollywood built multiplexes so that they could advertise and show their own films - first one was built in Milton Keynes

Analyse (green)

Audience wanted to see spectacles, bigger screen, more seats, more house of films, better sound - 

P - people who built multiplexes also made blockbusters

E - the first multiplex was in Milton Keynes, and the first blockbuster was Star Wars 

A - it was shown because it was a spectacle, 

S - may not be more choice because blockbusters are formulaic 

P - teenagers were the only ones going to the cinema because adults can't afford it

P - films were marketed so that people would watch it, they were marketed as an event movie - merchandise would make more money

E - Star Wars is still an event movie - lost of people paid for merchandise

A - people kept making blockbusters because they made lots of money

The Godfather (1972)

Had A-list stars, didn't have explosions but made a lot of money

Jaws (1975)

First event movie - merchandise and hype made jaws successful

They spent a lot of money of advertisement 

Character lead, didn't have visual effects or stories

Star Wars (1977)

Had a lot of visual effects but no story line, this is the basis for which all modem blockbusters are based

ET (1982)

Same director as Jaws, effects done by the same people that Star Wars did

There was a rescission, people lost their jobs, so they didn't have any money for tickets and so they didn't go to the cinema, they watched films on TV

This means that teens would go to the cinema because they had a disposable income, and no bills

Cinema attendance went down, until blockbusters came around, when attendance came up again

Multiplexes came around because American film studios wanted their films to be seen by English people

Film studios invested in multiplexes because they made the film, and so they wanted only them to make money for them

Industrial Light and Magic did the visual effects for all the blockbusters, owned by George Lucas and Stephen Speilberg 

Photos

Location report

Central Park
People could fall over on twigs and rocks on the grass. Other people and their dogs could also be dangerous as they could attack us. There are rivers as well, and due to recent rain fall the rivers could be high and the current could be fast.
Central Park is suitable for my film because it is a few minutes walk away from school, and in the centre of my other locations.
The amount of people who pass through Central Park vary depend on the day of the week and the weather. I would estimate that there would be around 100 other people there when I shoot my nine key frames.
There are no electrical points at Central Park.
Central Park is very bit, and I will definitely be able to fit a film crew in there.

Restaurant
There are no trip hazards in a restaurant, however waiters will be walking around with hot food and drinks, which means that we will have to be wary of them.
The Harvester would be suitable to my film because it is close to Central Park and easily accessible by car and bus.
I would estimate around 50-80 people would be at the Harvester when I film there, as I would need to film shoot at night.
There would be electrical points in the kitchens, but we would not be allowed to enter there, therefore there are no electrical points available to me.
The Harvester is not very big, but whether or not I will be able to fit an entire film crew in there would depend on how many people are eating.

Living room
There are a few trip hazards in my living room, but they are mainly wires and they can be moved. I have a dog, but he is not vicious and he can be moved to another room.
My living room would be suitable for my film because it is easily accessible to me, and is very close to a few bus stops.
There are five people in my house, including me, however the other four can easily be moved.
There are multiple plug sockets and extensions leads in my living room which can all be easily reached.
My house is not very big, but a film crew would be able to squeeze into my living room.

Mark Kermode and summer blockbusters

• What is the argument he makes?

-Not all films that open in the summer have to be good. 

-In summer because kids are off school - made for kids - has to r a spectacle (fancy things - Ferrari driving down a road of golfs)

-Have to sacrifice a story line to get good special effects - style over substance 

-Director has to balance spectacle and story

-Must have believable characters and seeing stuff that looks cool

-Films encourage people to go to the cinema because most people watch it online

-We used piracy so Hollywood uses more special effects to get us to the cinema

-Selling you an experience

• What is the blockbuster budget formula?

-It should cost a lot of money and earn a load of money

-Use a star, special effects, and spend more money - spending money makes the movie an event

-Cannot use money in blockbuster films

-Adding money to the film, part of the marketing, more people will see it - it's an event

-Spend money > news worthy > hype > event > 6+ weeks (youth audience - summer holidays)

-People will say more because they've bought into the franchise

-Youth audience are naive - SOCIAL - audiences are getting younger - Robocop was 12a, used to be 18

-Trailers show all the funny stuff

-Youth audiences are more susceptible to advertising

• Summer blockbusters

Good storyline and cast

Only use special effects when they needed

Look for Technolgy, economics and social (what people can do other than go to the cinema 

Shia LaBeouf - always plays the teenager (relatable character)

Stars are part of the marketing 

Average budget for a blockbuster: $250 million

How much is spent on marketing:

•Blockbuster must have a global appeal

• Narrative - Always have good v evil - CHN - following a formula - conformist/repetitive - McFilm - always are the same - marketing ~ kids like films - what you eat at McDonalds is the same (familiar) it's simple and easily repeated process (mass produced)

• Genre - Sci Fi, Thriller, Action, Comedy (event movie) 

-Sci Fi and Actions are summer blockbusters because they have spectacles

Question: what is the value of the blockbuster formula?

Product placement - companies want their product to be in the film - paying to see advertising

Inception, Jaws are both good blockbusters - play with the rules 

Social: audience want spectacle. 

Technology: cgi - the audience want "spectacle" - they want a new experience - cinema attendance is low, they want it up, but there is piracy, people can't copy 3D - atmosphere and quality is better at the cinema

Economic: pre-sold - chance to make money - risk of new ideas - cinema attendance - piracy

HOMEWORK - 4.2 lessons plan - set reading - divide into social, economical and technological. 

The "Minecraft" Movie

Franchise: Minecraft

A-list actor: Robert Downey Junior

Set piece: A man killing zombies

Nine key frames note

Nine key frames note

Planning title: location report

Go to the location and take photos

1. Report on health and dafter - trip hazard and dogs etc

2. Why is it suitable - for your film

3. Google map directions

4. Public usage - how many people

5. Electrical points

6. How big is it - can you fit a film crew there 

Create a new blog - film coursework

Artefact - script extract and none key frames 

Must have props, costume, choice of actors

Animatic - 9 key frames with music and script 

In an hour I will have feedback from my script and decided on my nine key frames, maybe decided on actors

Film quiz - blockbusters

Film quiz things

• How many questions and what topics?

Questions are divided up into A and B, with 10 questions but only seven need to be answered. Topics include: contemporary "English-language film", “cinema in context" and "the rise of a blockbuster, format wars and multiplexes"

• What relevance are knowing about blockbusters?

• What case studies are you writing about?

• What is production?

There are four main stages of production: development, pre-production, production and post-production. 

- Development: finding finance, script development, getting actors, director, other key crew

- Pre-production: finalising script, scheduling, budgeting, casting, crew contracts, story boarding, location scouting, equipment hire

- Production: camera crew and equipment, sound crew and equipment, lighting crew and equipment, production design (art direction and dressers), actors, costumes/props, makeup/hair, special fx

- Post-production: editing, re-shoots, sound mixing, foley, music

• What is distributing and marketing?

- Distribution: launching a film, distributor acquires the rights to film, could invest in film at the beginning, part of a larger company and automatically produce films (conglomerate)

• What is exhibition/exchange?

• What do we mean by context?

• Name the two most influential directors of films in the 70s and 80s.

Locations for key frames

Mental ward - bedroom or living room

Park - Dartford park

Restaurant - The Harvester/Nando's

Living room - living room

Building Castles in the Sky

Half Term Homework

Task 1
What is so significant about Jaws?

• Jaws was so significant because it was released nationwide rather than in cinemas at different times, and it was the highest earning movie in history, before Star Wars, at $260,000,000, and it was also the first film to ever exceed $100,000,000. Unfortunately, it also changed the way people looked at sharks, and so a lot of people are now scared of them, and so whenever there is a shark attack, people hunt and kill them. 

Outline the characteristics of a blockbuster.

• A blockbuster must have a simple storyline that will appeal to everyone, there must be simple characters with simple motivations. It must be marketed on their looks, rather than the dialogue and substance, and it must be marketed as a brand, franchising toys and clothes.

A Blockbuster in the cinema

• Tinkerbell and the Pirate Fairy

Advertising - to advertise Tinkerbell and the Pirate Fairy, merchandise has been displayed in the front of Disney stores and animated banners have been placed in shopping centres. 

• Merchandise such as toys, clothes and home accessories are available at the Disney store, and books are available in shops such as Waterstones and WHSmiths. 

Script - first draft

Grade boundaries

Translation of grade boundaries

• Apply our knowledge of films; narrative, representation etc into our scripts // use is film words and how scripts are made

• Ensure it is related to the textual analysis & macro

•  Show knowledge creatively through script and key frames 

• It has to look like a real Hollywood script and the dialogue has to move the story alone

•  Themes and messages are app aren't

• Make sure things are in before the deadline 

He has a good idea, but it isn't arrows out well - it doesn't look professional. 

Film language = micro

~Key frames~ 

Lighting, shots, MES, performance

~Script~

Dialogue, lighting, performance

Correct translation of Mark scheme

• (Script and key frames) controversial ideas - go against conventions - put some effort into locations and actors [must change locations in script] - start with an establishing shot

• (Script and key frames) - links macro and micro - how work links to the films we looked at ~ VISUAL

• (Script and key frames) use imagination of what you know to create something unique

• (Key Frames) productions skills - how good the key frames are

• (Script and key frames) excellent ability to get cross your conclusion in a creative way

Music - sets the scene makes it more romantic

Dude in the uniform sounded sarcastic - character motivation

Weather - pathetic fallacyw

End of the film because they part - go their separate ways

First ever script ideas

Writing a script

Barbara Streisand's "Memories" is playing in the background

The dude is in a psychologist's office, the psychologist asks him if he is sure the relationship was real, and then he has flashbacks

1) at a restaurant, the waitress asks only him what he wants

2) in a library, he is with the dude laughing and they're getting funny looks

3) a park, cuddling on a bench and getting weird looks

4) outside a cinema, they're walking hand in hand

Dude comes out of the flashback

Psychologist is a woman - more masculine than the dude who sees he

But where he realises he wasn't real- she's the one bringing him to reality, rather then being empathetic. 

Get your head together - more blunt with him - get ire himself. 

*******

Talk to him - what is his name - keep the conversation rolling - he's not real

What do you mean

It doesn't add up. I'm sure you've made him up

Getting defensive and confused

I know he's real - talk about features - the person he's describing looks like the dude on a magi one

Psychologist holds it up - like this 

He gets confused and angry. 

Beginning - describing relationship

Middle - arguing

Ending - him accepting it or rejecting it.

I love him - I know he's real // he breaks down and she cares for him and helps him get back in track. 

The functions of dialogue

Dialogue performs 2 functions: 

1) moves the story along

2) the flesh out characters - give them personality and depth

1. What is the purpose of putting this scene in the film?

Describes the relationship between Django and Stephen - "you two should hate each other" 

and the fact that Django is a free man - "Django's a Freeman. States that Stephen doesn't like Calvin Candle - "I miss you like a rock in my shoe"

2. What key info do we get in the dialogue to move along the story?

Django is a free man, he is staying the night, and Stephen doesn't like Calvin Candle and he doesn't like the fact that a black man is gonna stay in the bus house. 

Film dialogue is stylised; not real. 

The macro wall

What is the link between "Wreck-it Ralph" and the macro wall?

The protagonist of "Wreck-it Ralph", Ralph, is a villain in his video-game, which shows that this film does not use stock characters, therefore breaking the macro wall. When he leaves his video-game and goes into "Hero's Duty", the genre of the film changes to more of an action film with explosions and guns, compared to when he goes into "Sugar Rush", which is more of a family-friendly video-game. This shows that the film breaks the macro wall again as it uses more than one genre. 

What does 'distort', 'exaggerate', 'break' and 'play' mean?

Distort: the macro of the film changes

Exaggerate: the film conforms to stereotypes and macros

Break: the film does not conform to the stereotypes and macros

Play: the film plays with the stereotypes and macros

Can you find another example of a film that these words apply to?

Distort: 

Exaggerate: Cinderella

Break: 

Play: Hansel & Gretel: Witch Hunters

Dialogue and the "macro wall"

How do we look at macro areas and what conclusion do we draw from the films we are looking at?

Homework: 

1) what is the link between Wreck-it Ralph and "the macro wall"?

2) what do I mean by distort, exaggerate, breaks and plays?

3) can you find another example of a film that you can apply the words to?

Wreck-it Ralph - Post modern films

*****************************

Pitch should include:

Genre

Characters

Beginning, middle end

Setting

Macro

Bring in a sock for next Friday

Why do we need dialogue?

- story line needs to progress

- characterisation - need to know what type of people they are

- need to establish psychological motivation - key for representation study

What technique, in terms of dialogue is used in the clip: Lewis Prothero Speech?

- monologue (speech from one person - speech, election, TV)

Q) What do we learn

1. We learn that America started a war and now they are asking for help - they are now a leper colony

2. They don't like commoners 

Breaking the macro wall

1. Exaggerate, break, play, distort

2. Narrative

3. It gives the back story of the main protagonist, who is supposed to be a bad guy, but really wants to be a good guy. 

1. Representation of women

2. The rule is being broken

3. She is suppose to be a woman, all dainty and stuff, but she's masculine, like when she calls the other people "ladies".

Collapsed

CoM and V are post-modern films because the rules are being collapsed. > 9/11 analogy

The style is used to get attention. 

(300) Days of Jake (pitch idea)

Hollywood movies

Films attract a bigger audience, and mix genres (hybrid) - for instance romance and action. 

Heterosexuality in Hollywood movies, homosexual relationship is more of an independent film - mainstream audience is more of a heterosexual audience

Good guy/bad guy is more entertaining than just an asshole in a movie

They are a franchise, and people like to see the same characters - Iron Man & The Hunger Games: Catching Fire

People like actors or actresses - Sandra Bullock & George Clooney in Gravity

Point: franchise movie: sequel and prequel 

Explain: making money and profit